Pomegranate's REGENUVITE Natural and Organic Skincare Range has Successful UK Launch

In development for over a year and in planning for several years, Pomegranate’s Regenuvite™ natural and organic skincare range launched in  the UK at Natural & Organic Products Europe in April at London’s Olympia and online at www.pomegranatestore.com.

The launch exceeded expectations with a high level of international interest in the Pomegranate brand so as well as following up enquiries from UK retailers, the Company is dealing with enquiries from distributors in 18 countries.

“We weren’t expecting this level of international interest at this stage but it seems our luxury branding, attractive packaging and quality natural ingredients struck a cord with buyers,” says Pomegranate’s founder, Chris Sams Rafferty (Sam).

 “Pomegranate’s skincare range is - like the fruit  - full of good things,” says Sam.  It also comes with a promise.  “With organic content in the skincare range of 80% - 97%, quality of ingredients is very much part of our ‘Hand on Heart Promise’ which is an important part of our branding,” she added. “Consumers are very confused about what natural and organic means in personal care and skincare products, they’ve been misled and often don’t realise that companies may label products as organic with as little as 2% organic content.  The promise is very personal to me,” adds Sam. “It means that we will always be looking for the best natural and organic ingredients, giving our customers the best products we can, whilst helping them make informed choices.”

The Pomegranate Regenuvite™ range comprises natural and organic skincare and accessories plus a choice of key supplements to support skin from within.

ENDS
For further information contact Chris Sams Rafferty (Sam)
Email sam@pomegranatestore.com  Mobile 07624 200064

BACKGROUND NOTE
Pomegranate is in its fifth year.

Pomegranate is based in the Isle of Man where It opened and ran a concept store focusing on natural beauty and health & wellbeing for three years.  Having been a retailer and a buyer as well as dealing day-to-day with customers’ skincare concerns, Sam has an invaluable depth of experience that she has fully utilised in the development of the Pomegranate range.

In early 2011 the decision was taken to concentrate solely on developing a natural and organic skincare range.

Additional products are in development and will be added to the range throughout 2012 and beyond.

Launching a new skincare brand when you’re 55 – why not!