Marketing clinics organised by The Chartered Institute of Marketing (CIM) and Isle of Man Business Incubator (BIC) were a resounding success for local businesses.
At the first event of its kind on the Isle of Man, thirty businesses from a broad range of sectors including manufacturing, software, local produce, healthcare, retail and professional services benefitted from tailored expert marketing guidance provided by twelve Isle of Man chartered marketing professionals who donated their time to provide dedicated 45 minute appointments.
Kate Lord, Isle of Man Business Incubator said, “The outstanding success and interest in the marketing clinics shows the appetite of local businesses to access continued learning opportunities to improve business performance and be competitive. That we can hold this event using local expertise is evidence that investment by government in professional programmes, such as CIM and business start-up support works and has payback and value in the broader business community.”
Participating businesses were a mix of graduates and clients of BIC, Small Business Start Up Scheme and local businesses, established and new. Endorsement and feedback was excellent with most participants saying the advice benefitted their businesses, provided focus, helped them look at the most profitable activity and inspired them to achieve more.
CIM Isle of Man Chair Cathy Cowin said: “We are delighted at how successful this event has been. The feedback we have received is wonderful and we are pleased to have been able to facilitate this event and offer marketing expertise to a cross-section of local businesses. It was the perfect time to stage the clinics, during a week which celebrates marketing. We hope to host this event again as it provides a helping hand to professionals in what is an important and essential process.”
The clinics were held during Marketing Week at the new Isle of Man Business Centre with the generous support of Capital International.
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